The packaging and logo design for a brand of children’s wet wipes in the budget segment. The packaging concept and its main form elements have been created, along with design layouts for production.

The custom‑shaped adhesive flap of the packaging has become the main visual element. For example, for the wipes with a powder‑like effect, it features a cotton flower, and for the wet wipes, it’s a flap with wavy edges, symbolizing water. For each series, I chose a specific colour code: pink for dry wipes and turquoise for wet ones.

The design is inspired by the packaging of Korean and Japanese manufacturers that are popular in China. This made the packaging more attractive to buyers and set it apart on the store shelf among other budget‑segment baby wet wipes.